ABC4
Real Estate Essentials · Sundays at 4:30 p.m.
OUR EDGE · AI + SOCIAL MEDIA
We use AI and social media to create sharper, more engaging stories for each home—then amplify them with custom video, ABC4’s Real Estate Essentials, Hulu Live, and Telemundo. It’s a connected campaign designed to make your home stand out and reach more people.

YOUR HOME GETS A BIGGER STAGE
We are the only brokerage team in Utah marketing listings on ABC4’s Real Estate Essentials. The show airs Sunday at 4:30 p.m. and reaches viewers through Hulu Live, with additional listing exposure on Telemundo for Spanish-speaking audiences.
Real Estate Essentials · Sundays at 4:30 p.m.
Streaming reach to up to 4 million paid subscribers.
Listing marketing for Spanish-speaking viewers.
A FULL CAMPAIGN, BUILT AROUND YOUR HOME
AI helps us shape the story and social content. We add the local insight, creative direction, and hands-on service that bring a campaign to life.
We use AI to shape buyer-focused listing stories and social content around each home’s features, setting, and personality.
Professional visuals and a custom listing video bring out the home’s best features and character.
Home-specific creative and digital advertising extend the story beyond the listing page and help bring interested buyers back to it.
Accurate MLS exposure connects your listing with buyers and local real estate professionals.
High-quality print marketing, open houses, yard signs, and directional signs help buyers find and remember the home.
Electronic lockbox access and a thoughtful showing plan make it easier for qualified buyers and their agents to see the property.
FROM PEOPLE WE’VE HELPED
Kind words from clients who trusted us with their homes.
“They pushed us to list our home for higher than we thought it was worth and got full price. Then, they helped us find the perfect home and negotiated the price far below what we were willing to pay.
— The Bensons
“Being a single mom and a first-time homebuyer, the process was terrifying. We broke down every little detail and made my first homebuying experience a fantastic one.
— Alex R.
“They’re both so attentive and helpful and we never felt rushed or stressed. We love our new home and the payment you were able to get us.
— Allie and Mike N.
“They are efficient, know what they are doing, and have our best interests in mind. I trust their recommendations and have never regretted anything about our transactions.
— Michael D.
“They sold our home in under 30 days for full asking price. We love the new house they helped us find—it was exactly the “niche” home we wanted.
— Paula
THE TRACY TEAM
at Real Estate Essentials